Don’t get caught on the wrong side of the law

POPI ACT COMPLIANCE ONLINE TRAINING FOR MARKETERS

LET'S HELP YOU TO BECOME POPIA COMPLIANT

29 JULY 2021

Build trust with your customers while ensuring you’re up to date with current data protection legislations and avoid potential non-compliance fines.

Non-compliance has serious consequences. For the more serious offences the maximum penalties are a R10 million fine or imprisonment for a period not exceeding 10 years or to both a fine and such imprisonment. Less serious offences carry a 12 month sentence.

POPIA AND MARKETING

Sections 69 through to 72 zero in on both digital and direct marketing. Direct marketing is where a supplier either in person, by post, or electronically, communicates with a consumer for the purpose of advertising his, her or its goods for sale, services available or to request a donation. Direct marketing is client-facing, which means that mishaps and mistakes are automatically visible, while daily communication with data subjects locally and/or globally, makes it highly prone to violations of the required data protection standards

WHAT WILL BE COVERED:

  • Overview of the POPI Act
  • Introduction to POPIA for digital marketing
  • Direct marketing under POPIA enforcement – opt-in method
  • What is considered direct marketing
  • Impact of consent marketing
  • Marketing requirements
    • New Customers
    • Excisting Customers
    • Email Marketing
    • Telemarketing
    • Targeted Website Advertising
    • Location-based Marketing 

 

  • Data consent requirements
  • Exporting data outside South Africa
  • Penalties for non-compliance
  • Practical examples and tools for managing direct marketing requirements and consent
  • Practical scenarios

WHO SHOULD ATTEND

 

  • Paid media specialists working with audience data
  • CRM experts working with customer data
  • Designated Chief Information Officers
  • Marketing automation specialists
  • Web analytics professionals capturing 1st party data
  • Any marketer working with customer data

BOOK YOUR SEAT : R2 000/ ATTENDEE